I’ve always wondered how the holga can be so popular yet have very little web-coverage from the manufacturer. The cameras appear in little blue boxes from Hong Kong, with very little information apart from a small moneky logo and an anonymous instruction sheet(a bit different from the marketeers over at Lomographic Society International who manage to cram as much LSI stuff down your neck as possible).
Well I don’t have to wonder anymore. The manufacturer of Holgas now have their own website!
www.holgainspire.com has been created by Holga Limited, a company of the Universal Electronics / Tokina Group. Their aim is to promote the holga, including events, showcases, product descriptions etc.
Here’s the lowdown:
With the help of some of the world’s best photographers we have assembled a gallery of impressive images, all taken with Holga cameras, which we hope will inspire you as much as they inspire us.
To connect, communicate, and create we all need inspiration. There is more to come, in resources, knowhow and creative discourse. Keep coming back to our site. Watch our vision unfold, and inspire us with yours.
Sounds great! We look forward to seeing what Holga Limited have in store. It’s a big step forward in the right direction for the manufacturers, who for far too long have missed massive marketing opportunities for a product that has become an incredibly popular product.
www.holgainspire.com is one to watch!
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[...] As reported a few weeks ago, the manufacturers of the Holga (Universal Electronics) have finally given themselves a public face, in the form of Holga Inspire. [...]