New Holga Released…The Holga TLR!

EDIT: Just had official response from Holga Ltd, the Holga 120 TLR is indeed an official Holga product, and is currently just being test-marketed in the local Hong Kong market, with the export-market following shortly. More information and publicitiy will follow once they have turned their attention to the export market.

Hot on the heels of the Blackbird, Fly, Holga have decided to get in on the toy camera TLR market and release two new Holgas TLR cameras!

Sticking with their utilitarian naming scheme, these cameras are aptly named the Holga 120 TLR and the Holga 120 GTLR. Not a lot of info has trickled through to the western world yet, so we’re going with what’s on some Hong Kong eBayers’ sites.
The only difference between the TLR and the GTLR, is that GTLR has a glass lens. The camera has a pop up waist level finder which can also double as a standard viewfinder (although not linked, it should solve the horizontal parallex problem!). It also has that good ‘ol colour flash built in. It’s certainly a strange looking beast, and looking at the photos, it seems the 2nd ‘lens’ is used just for framing, rather than focussing (so similar to the BBF), but we hope to get more info soon from Holga themselves.

This has literally just been released, so no tests as of yet, but we will try to get on the case right away with a review soon. There doesn’t appear to be many places where the camera is available, and even less places with photos, but you can get the camera from the well known (and trusted) Hong Kong eBay seller Uranium99.

Direct Link to buy GTLR

Direct Link to buy TLR

Comments

  1. Posted by Aveen on May 27th, 2009, 06:26 (Reply to this comment)

    This has appeared right when I decided I wanted a TLR. Coincidence? I wonder where my credit card is…

  2. Posted by rollop on May 27th, 2009, 06:49 (Reply to this comment)

    It’s definitely no TLR. Its just a camera with a large brilliant finder and field lens on top. A TLR hasto have some features/parts to be a TLR. It’s more like the box cameras (which the Holga is) made in the 1930s-40s with large “brilliant” finders on top, mimicking the TLR, in hopes of looking sophisticated…

  3. Posted by Andrew(Admin) on May 27th, 2009, 07:51 (Reply to this comment)

    yeah, that’s what I figured, handy for composing, but not a proper TLR with the ‘visible’ focussing and linked lenses.

  4. Posted by Derek on May 27th, 2009, 12:46 (Reply to this comment)

    I thought the 45 degree mirror reflecting into the viewfinder is what made a camera a “twin lens reflex” not the ability to focus. In any case, I don’t think it’s misleading. I think it’s a nice feature, it allows you to compose overhead and floor level shots not possible with a regular viewfinder, and the parrallax issue is somewhat solved.

    I think Holga should pay holgamods.com for R&D work though. :)

  5. Posted by Gene on May 27th, 2009, 15:29 (Reply to this comment)

    Twin lens cams that don’t allow the user to focus through the viewing lens are often called “pseudo-twin lens reflex”. This new Holga, as awesome as it is (me wants one), is more akin to the old Kodak Brownie Hawkeye or Brownie Reflex than a proper Yashica TLR.

    But, IMO, that’s totally in keeping with the Holga toy cam ethic & I don’t think it’s misleading at all. Still, it might have been called the Holga WLV – for Waist Level Viewfinder.

    Thank for the heads up on this! Well, I thank you but my wallet might not! LOL.

  6. Posted by Tom on May 27th, 2009, 16:55 (Reply to this comment)

    Cute new camera :D

  7. Posted by Holga: A Brief Introduction « Sandy Wijaya on May 28th, 2009, 12:24 (Reply to this comment)

    [...] TLR [...]

  8. Posted by brian on May 28th, 2009, 23:02 (Reply to this comment)

    thats exciting! i just bought my second holga, a purple one :-)

  9. Posted by brian on May 28th, 2009, 23:03 (Reply to this comment)

    oooooooooooooo how exciting! i just got my second holga today!

  10. Posted by Randy Smith on May 29th, 2009, 18:06 (Reply to this comment)

    Looks like the Holga factory did it again. :)

    Imitation being the Greatest Form of Flattery.

    I wonder if the factory has someone on the payroll keeping an eye out for what I do to my modified Holgas?

    I’ve been selling Waist Level Holgas for almost 5 years now.

    PS…….What an ugly camera. :)

  11. Posted by Johannesburg Wedding Photographer on May 30th, 2009, 13:28 (Reply to this comment)

    It does look like a bit of a stuck on add-on, but still looks good. Add in the Holga aesthetic and I think they’re on the right track – so where does one import this bad boy from?

  12. Posted by marco on June 7th, 2009, 00:21 (Reply to this comment)

    Hi !
    I’m a Holga 120 user.
    I’ve 3 Holga 120n always loaded with different films ready to shot and usually I never go outside home without a Holga (minimum one Holga plus my Canon G9).
    I’d like to see a Holga 6×12 not pinhole and not stereo but with a single normal plastic optical lens.
    It haven’t to be so wide. Let’s say that a 110-135mm f16 with a shutter time of 1/125s or 1/250 plus B and a focus range that goes from 2,5 – 3 meters to infinite should be OK for me.
    I know that meniscus lenses on larger format give some focus problems and make difficoult to contain the camera size, but it’s part of the play.
    The important is that must be panoramic format 6×12 with an optical lens.

    Regards

    Marco

  13. Posted by marco on June 7th, 2009, 00:59 (Reply to this comment)

    Sorry, my previous comment was completly off topic.
    I realaized right now that I was on a blog and I wasn’t sending a message to Holga Ispire as I tought. I’m not so familiar with blogs.

    BTW, this TLR like model is a good evolution of the classic models.

    I had an old project to hack my Holga with the prism finder of a old folding camera or to build a sport viewfinder like the ones mounted on the underwater cameras.

    I think that if this model hasn’t a crazy price I’ll buy one.

  14. Posted by Scribe on June 10th, 2009, 16:18 (Reply to this comment)

    Totally weird. Got a couple of old TLRs and the best thing about them is that people notice far less that you’re taking a photo – because you’re not looking directly at them. TLR Holga should give some great waist-level candid shots – very exciting…

  15. Posted by mijonju on June 16th, 2009, 11:43 (Reply to this comment)

    its just a copy of the black bird fly..
    http://www.flickr.com/photos/mijonju/3560016070/

  16. Posted by todd norbury’s photography blog » Blog Archive » TW-OLGA! Huh? on June 25th, 2009, 03:53 (Reply to this comment)

    [...] holgablog.com [...]

  17. Posted by Cherryb on August 12th, 2009, 07:13 (Reply to this comment)

    hey! Does anybody knows, if a holgaroid, (holga pola back) fits this HOLGA 120 GTLR?¿? THANKS!

  18. Posted by Andrew(Admin) on August 12th, 2009, 07:19 (Reply to this comment)

    Hi Cherry,

    the back seems to be exactly the same as a standard holga, so hopefully it should fit the holgaroid fine, there’s a photo of the back here:
    http://www.holgablog.com/wp-content/uploads/2009/06/img_1282.jpg

  19. Posted by photobroxbourne on August 19th, 2009, 12:53 (Reply to this comment)

    Looks like a laugh but with the price tag I fear the joke is really on us. Doesn’t really do anything that a normal Holga doesn’t do. It does look great though

  20. Posted by Ale on October 6th, 2009, 18:53 (Reply to this comment)

    AHHH!!!
    What is this?
    The only Holga is the 120S…

  21. Posted by Ian on February 7th, 2010, 21:25 (Reply to this comment)

    Really weird! Thank you for posting.

  22. Posted by Polaroid & Autumn ~ (& christmas lists!) | City of Blackbirds on July 7th, 2011, 17:09 (Reply to this comment)

    [...] though!).  and oh my goodness while looking at TLRs on ebay i just discovered the new(ish) holga TLR that was realeased earlier this year!!  it sounds amazing, i’d love to see some images [...]

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