We all know about The Impossible Project by now, the re-invention of instant film for the 21st century. They recently completed one of their major stumbling blocks towards mass producing Polaroid instant film again, and we are incredibly excited about their progress.
There was another interesting section to their 4th August press release however. One of TIP’s goals was always to produce a new instant film camera, but up until now we haven’t heard any details about it. This was from their press release:
Re-positioning Instant Photography, Impossible will start selling a new Instant camera in the end of
2010. This camera will be a homage to the high quality photographic cameras of the golden
Polaroid years, transformed to the new analog customers of present times. Like the legendary SX-
70 camera, introduced in 1972, the new instant camera will feature a high quality glass lens
system, manual settings for professional photography as well as carefully developed unique and
characteristic design.
The development of this new Integral Instant Camera will be supported by Mr. Henny Waanders,
former head of camera development at Polaroid. Mr. Waanders is the brain behind many unique
Polaroid cameras and the best expert worldwide to transfer his unique expertise of Polaroid
cameras into a new modern interpretation of an Instant camera.
No firm details yet, but it seems to be combining the market-ability (is that a word?) of a mass produced item, with the technical appeal for the enthusiasts. Hopefully it will deliver this promise and produce an stunning new instant camera.
Comments
I do have to admit, I am intrigued by this announcement. The comparison to the SX-70 is what did it. Even though I already have one, I may pick up this new camera if only to help out TIP, as long as it is within my price range.
Sweet!
I repeat: sweet!
Having manual control over a camera like the SX-70 would be frickin awesome.
I repeat: awesome!
i cant wait this camera, i m so excited! but the end of 2010 is long time…