Press release:
The Impossible Project
inspires Polaroid to re-launch Instant Cameras
We are pleased to herewith announce a history making cooperation between Polaroid and The Impossible Project:
As we have created quite some buzz about Analog Instant Photography over the past 12 months, the Polaroid licensee – The Summit Global Group – now can’t resist any longer and announced at a press conference on October 13th in Hongkong that they will re-launch some of the most famous Polaroid Instant Cameras.
Therefore they are commissioning The Impossible Project to develop and produce a limited edition of Polaroid branded Instant Films in the middle of 2010.
The Impossible Project is proud and excited that its ambitions and all the relentless work that has already been invested are now becoming the foundation for Polaroid’s comeback as a producer of Instant Cameras.
Large-scale production and worldwide sale of The Impossible Project’s new integral film materials under its own brand will already start in the beginning of 2010 – with a brand new and astonishing black and white Instant Film and the first colour films to follow in the course of the year.
Further Press Release Info (PDF)
NeonPunch covered the press conference and got some unique photos:
More here:
Comments
[...] This post was mentioned on Twitter by Melissa Post. Melissa Post said: Polaroid is back! http://bit.ly/Qf0Oi [...]
[...] 15, 2009 by Ner Omg someone on facebook sent me this http://www.holgablog.com/2009/10/13/polaroid-team-up-with-the-impossible-project/ MY MY! Polaroid is coming back. How i love to see this day arrive. I was so sad when the 600 films [...]
que des bonasses chez pola !
j’ai bien fait de m’y remettre !
you can also see my pola on this dedicated website http://www.polanoid.net >>> then go to user: grr-grr