That’s Lady Gaga above, if you didn’t realise! Polaroid have announced they have teamed up with Lady Gaga to release some Gagapolaroid products. Out of all the creative team ups over the years, that is one I didn’t see coming.
As per usual with this type of news, the interwebs is up in arms, with the die hard polaroid users eating their own packfilm in disgust, yet younger ‘hipsters’ welcoming this bizarre teamup! Where do you lie? I’m personally indifferent, Polaroid isn’t exactly the juggernaut of instant film anymore, it’s just a name. We don’t even know if they will release anything instant-film-related with the Gaga brand. More than likely it will be just some other polaroid junk like digital photo frames or the pogo printer.
I guess only time will tell. What are your views? Good thing? Bad thing? Indifferent?
Here’s the full press release:
Jan 06, 2010 00:13 ETLady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products
LAS VEGAS –(Business Wire)– Jan 06, 2010 PLR IP Holdings, LLC, owners of the Polaroid™ brand, today announced a multi-year strategic partnership with Lady Gaga, who will serve as creative director for a specialty line of Polaroid Imaging products. The partnership brings together one of the world’s most iconic brands with today’s fastest rising musical artist and cultural trend setter, known for her string of smash global hits including Paparazzi, Bad Romance and Poker Face, her fashion forward design aesthetic and her exceptionally close connection with her fans.
Lady Gaga will make a special appearance at the Polaroid booth at the 2010 Consumer Electronic Show (CES) in Las Vegas on Thursday, January 7 at 10:45am to talk about her new creative and business relationship with the Polaroid brand.
“I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects,” said Lady Gaga. “The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation–blending the iconic history of Polaroid and instant film with the digital era–and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it–finally, have a real job.”
“Lady Gaga’s broad creative talents and the way she connects with her fans in her own, unique manner made her a natural choice for Polaroid,” said Stephen Miller, co-CEO of PLR IP Holdings. “Polaroid has had a special connection with its customers for years, we are delighted to be partnering with Lady Gaga to continue with that tradition and bring new and exciting products to the next generation.”
The partnership with Lady Gaga is the most recent in a string of partner announcements by PLR IP Holdings, LLC (PLR), the new owner of the Polaroid brand. In the past six months, PLR has assembled a family of Polaroid partners for product development, marketing distribution and licensing. Building upon Polaroid’s rich history, the Polaroid partner network will support fans and users of classic Polaroid products and deliver new Polaroid products to a new generation of Polaroid customers while staying true to Polaroid’s long-standing values of fun and simplicity.
New products by Polaroid and Lady Gaga are to hit retail shelves starting in late 2010.
ABOUT LADY GAGA
Lady Gaga exploded onto the global cultural landscape last year with her massive pop anthems and her fashion-forward aesthetics. Worldwide she has sold more than eight million copies of her debut album, The Fame, and more than 35 million singles, making her music’s biggest breakout star of the last decade. She is the only artist since the inception of monitored radio airplay to claim five #1 hits from a debut album (“Just Dance,” “Poker Face,” “LoveGame” and “Paparazzi”). Her current tour runs through January 2010 and it follows the release of her new album The Fame Monster. Lady Gaga has also designed her own line of headphones, Heartbeats by Lady Gaga (part of the Beats by Dr. Dre family.)
ABOUT POLAROID
Across several generations, people regard Polaroid® as one of the most trusted, well-respected and recognizable names when it comes to instant photography. Polaroid began more than 70 years ago with polarized sunglasses, evolved into instant film, camera and camera accessories, and in recent years has expanded well beyond into flat panel televisions, portable DVD players, digital photo frames, digital HD camcorders, waterproof digital cameras and more. People can expect to see new products from Polaroid that will deliver the fun, instant gratification and value that the brand has long stood for. Polaroid is registered trademark of PLR IP Holdings, LLC. For more information, visit www.polaroid.com.
Atomic PR
Jennie Kong
310-689-7588
jennie@atomicpr.com
Comments
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I really don’t care. I don’t see a reason to get upset about it, but I certainly don’t see a reason to be excited either.
Hey, as long as Polaroid is coming back, who cares. Lady Gaga or not, I’m still gettin me some Polaroid.
I don’t care as long as the products are good.
Never mind all that, see here for some vague news on using the Impossible Project’s film for a wood-panelled Polaroid…
Personally though, I’d like to see more celebrities get on board with camera design. Special edition Diana Ross Diana+? Harry Hill Holga? Bring it.
I don’t care about Polaroid and Lady Gaga. I use FUJI-Instax. But hey, I how the guy looks away from the camera above.
this is probably good. if she can help polaroid in some way by connecting her name to them and let them make some profit (to spend on instand cameras & film!!!) then go ahead~
I agree, who cares so long as the product is good. I can’t help but think she’s more interested in marketing herself than polaroid but maybe I’m an old cynic.